There has been a shift from the traditional corporate lifestyle promoted by society since the early 2000s to freelance work, and unsurprisingly, TikTok is a significant contributor. Tradespeople are using the platform to go viral and change public perception, inspiring a new generation to consider a career in trade. 

According to a Forbes article published in April of 2025, Marco Zappacosta, CEO and cofounder of Thumbtack, said that “there’s never been a better time to enter the trades, and as a generation shaped by the pandemic and gig economy, Gen Z are uniquely suited to a profession that offers flexibility and independence.” 

With TikTok booming in 2020 due to the COVID-19 pandemic and accumulating over 136 million monthly US users today, Gen Z has been witnessing firsthand the benefits of a trades career for some time. Creators are challenging stereotypes, dispelling the myth that trade jobs are “less than” a college degree, and sharing videos that encourage young people to consider paths in plumbing, welding, manufacturing, and other fields. 

Psychologically, these videos are satisfying, with appealing “before and after” reveals, perfect cuts, and intricate repairs. While social media has been criticized for pushing an unrealistic narrative of a polished and dream-like lifestyle, this content is raw, showing the real-life grit of a tradesperson’s day, something that many viewers value. “Behind-the-scenes” glimpses demystify skilled trades and show the process and problem-solving involved. 

The creators, most importantly, build a sense of camaraderie and shared knowledge, whether it’s the expert who teaches viewers how to do small projects at home or the person who takes you along for their workday. The manufacturer who shares the intricate process of their work intrigues viewers, and they often encourage relationship-building through comments and collaborations. What were once jobs that some felt bashful about discussing publicly are now being brought to light, not only for their importance, but also because there’s a growing community of people who value and appreciate this essential work. 

While technology and social media can have concerning consequences, there’s no doubt that they will continue to transform industries for the better, leading toward a more promising future of skilled labor. Industrial Repair Service proudly champions skilled trades and the people behind them, and our staff on our premises, whose expertise, grit, and dedication quite literally keep the world turning. If you’re interested in joining our team, click here.